Finding the Right Audience


  • Service: Private Coaching
  • Intervention Method: Launch
  • Area of Work: Social Justice
  • Client:  Mike Amegashie is the co-creator of LANORA, a software tool that allows nonprofits to collect data and track outcomes. 
  • Challenge: Mike was having trouble recruiting users to test early versions of the software and give feedback.
  • Consultation:  Working with Mike through phone calls and email, I helped him develop profiles and tactics for the individuals most likely to test his software – early adopters with vision, commitment, and a desire for a better software solution.
  • Result:  Mike now has five organizations who have committed to test his software by the end of the summer.
  • Time (Consultation → Result):  five weeks
A mock-up of the LANORA interface

A mock-up of the LANORA interface

Mike's Story

Mike Amegashie envisions the right tools uplifting and empowering nonprofits.

“I believe nonprofits can be better positioned as leaders of change in their community and…society as a whole,” he wrote me, “if they are well equipped with the right technology/tool.  I believe with the right tool they can understand the root cause.”  They can “improv[e] outcomes and finally connect compelling success stories with data.”

For Mike, data is the key to both realizing impact and demonstrating it to stakeholders.

“If nonprofits are equipped with the right data collection tools and systems,” he writes, “they can easily prove their social impact to the community they serve and to their funders.”

Mike Amegashie

Mike Amegashie

This vision caused Mike, a native of Ghana, to work with friend Calvin Todd to co-found LANORA, which means compassion and light.  While Mike has a background in industrial engineering and business, other LANORA members bring complementary skills.   The team includes experts in data analysis, program evaluation, and user experience.

About working with me, Mike said, “The advice you gave us has served us in greater ways and made our path steady….  A simple email conversation with you clarified our approach and validated our thinking around the profile of our early adopters….  All the advice you gave us has been used and we find it all helpful.”

Mike and his team are now focused on the summer deployment.  They then plan to engage more organizations once they prove the software with the initial group of five.  He remains committed to his vision: building software that “helps nonprofits prove their impact to both their communities and funders.”


Launching "Disabled for a Day"


  • Service: Private Coaching
  • Intervention Method: Course Correction
  • Area of Work: Human Rights
  • Client: Crystal Liston is a disabilities activist who wants elected officials to spend a day with a disability to increase their empathy with disabled constituents.  The project is called "Disabled for a Day."
  • Challenge: Crystal wasn't sure how to make her vision a reality. 
  • Consultation:  Mary facilitated a 1-hour Vision-Roadmap-Action meeting (pictured below) and provided 2 hours of communications assistance on candidate outreach.
  • Result:  A local congressional candidate agreed to work with Crystal to launch Disabled for a Day.
  • Time (Consultation → Result):  13 days
Crystal Liston during her private coaching session

Crystal Liston during her private coaching session

Crystal's Story

Crystal Liston lost the use of her lower extremities in a 1990 car accident, but that hasn’t stopped her from living an extraordinary life.  “I have raised children, run for public office, kissed the Blarney Stone and swam with great white sharks, all from the confines of a wheelchair,” she says.  

Yet she still deals with daily annoyances and indignities able-bodied people aren’t even aware of.  “I have to scootch on my butt down the aisle of an airplane in order to access the bathroom as airplanes are not wheelchair accessible,” she writes.  

Navigating the streets of Seattle is scarcely easier than flying the friendly skies.  “My life is valuable,” she notes, “yet I am forced to put it at risk whenever I wheel down the side of a city street because there are not enough curb cuts available to access the sidewalk.”

These frustrations led her to start the Disabled for a Day initiative, which calls for anyone running for public office to spend a day with a disability in order to understand the disabled citizens they represent.  This could mean spending time in a wheelchair or with simulated blindness, deafness, or another disability of the candidate’s choice.  

Crystal is committed to working toward her vision: a future in which all candidates for public office in the US participate in Disabled for a Day. 

As Crystal states, “Public officials have the ability to make changes that would benefit my life and the life of other disabled people…. [Their] empathy will improve their representation of us.”